BOOSTER-Mag takes another step toward international licensing

Making Crop Protection Safer

Robert van Merkestein \ August 18, 2018

Calix has executed a material transfer agreement (MTA) covering a multi-crop trial of its BOOSTER-Mag crop protection product with a major global crop protection corporation. This is a major step in the commercialisation pathway for BOOSTER-Mag and marks the second MTA executed with a multinational crop protection company.

An MTA sets out the agreed trial protocols and IP ownership terms and conditions during the counter-party’s detailed due diligence and testing of the product. It requires a considerable investment in time and money from the crop protection companies, and follows their assessments of independent efficacy testing of BOOSTER-Mag over the past three years.

Calix’s strategy for BOOSTER-Mag is to pursue a sales and marketing licensing model with crop protection companies while continuing to manufacture the product in-house.

(See picture to left) BOOSTER-Mag is gaining further international attention with Rob van Merkestein, BOOSTER-Mag’s business development manager, presenting a paper on our three years of tomato trials in Victoria at the ISHS 13th World Processing Tomato Symposium in Greece in mid-June this year.

OUR SOLUTION

Calix has developed BOOSTER-Magan easy-to-apply foliar spray that acts as both fertiliser and stimulates a plants natural ability to fight disease and pests. It demonstrably provides a substantial safety, simplicity, sustainability and productivity benefit.

Find out more about BOOSTER-Mag
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